Val Vaz serves as Market President of AMF Media Group, Central CA. She has more than 20 years of experience in digital and traditional media sales, management and marketing. Prior to AMF Val worked with the McClatchy Corporation in various roles within their newspaper markets in Modesto, Fresno and San Luis Obispo. Val is a graduate of Leadership San Luis Obispo Class 25, a board member with SLO County YMCA and volunteers with Arroyo Grande in Bloom.

AMF Media Group is a leading marketing and public relations firm. Originally founded by Dave and Maggie Cox under the name Barnett Cox & Associates (BCA), the agency became a part of AMF in 2017. In addition to San Luis Obispo, AMF has office locations in San Ramon, San Francisco and Vancouver, BC.